About / The Insights Exchange
Founder, TIEx LLC
Creator, The Infinity Growth Loop
I am building a startup to help organizations grow by rethinking how insights inform decisions in the AI era. I bring nearly three decades of experience leading insights, analytics and AI.
My current work
Four-time Insight250 winner.
Inducted into the Legends list in 2026.
01 / Founder, TIEx LLC
September 2025 to present
I founded TIEx LLC, The Insights Exchange, to help organizations use insights to develop growth strategies and improve decision making. I advise on AI transformation and support startups working with insights and AI.
I work with leaders on how decisions are made, which data and technology will support them, and what needs to change in their teams. This includes capabilities, structure and the way people work together.
I believe decisions need to be informed by data and insights, with people responsible for judgment and action. My aim is to help teams use consumer understanding in their everyday work and in the strategies they develop for growth.
02 / Creator
I created The Infinity Growth Loop, an interconnected double loop that shows how AI and human insights can improve each other.
AI can make research and analysis more efficient. Insights help us define problems, design more useful AI systems and improve how they are used. Both contribute to productivity and better business decisions. I believe domain experts need to take an active role in this work.
The framework has been featured in Forbes and presented at Harvard Business School. I develop these ideas in my Sparks series and share them through industry and academic discussions.
The Infinity Growth Loop, presented at
03 / Career experience
I have lived in four countries and worked on both the supplier and client sides, in local, regional and global roles. I have led large and small teams in established and growing businesses, with decisions led globally in some organizations and locally in others. This has given me experience across the full process, from understanding consumers to using that knowledge in business decisions.
April to December 2025
Vice President, Insights & Analytics
At Chobani, I worked on scaling insights and using AI in a fast growing business with a strong entrepreneurial culture.
I restructured the team, established learning plans and reduced the time needed to deliver research.
2021 to 2025
Vice President, Data, Analytics & AI · CDAO remit
I established the enterprise Data, Analytics & AI Office, developed the AI strategy and launched data products. I also served as Global Vice President, Consumer Insights & Business Analytics.
I led a 100+ member organization with enterprise responsibility for data and AI transformation, including team capabilities and new ways of working.
2015 to 2021
Global Head of Insights & Analytics
I launched Vision Engine and Surgeon 360 to help the business use and monetize first party data.
I integrated teams across acquisitions and developed a shared data strategy. I also built the knowledge base that supported the business’s expansion into broader eye health.
2000 to 2015
Global and regional leadership
India · ASEAN · USA
I developed new consumer and shopper research approaches and scaled analytics solutions across 45 markets. I also championed revenue growth management across more than 40 bottling organizations.
My work covered pricing, channels, portfolio strategy and innovation, including the Thailand turnaround and the Still Beverages growth agenda.
1996 to 2000
Research Manager
Kantar Group
I worked with clients in consumer goods, automotive, durables and services, using quantitative and qualitative research methods.
The role gave me experience with a wide range of business questions, including choosing research methods and explaining the findings to clients.
04 / Contribution & community
I volunteer, mentor emerging leaders and contribute to discussions about the future of decision making. Building the insights community is an important part of my work.
Member, Board of Directors, Market Research Institute International.
Founding Member, Advisory Board.
Board Advisor and volunteer Global Brand Ambassador.I am a four-time Insight250 winner and was inducted into the Insight250 Legends in 2026. My work has been featured in Forbes, and I am the author of “Introducing the Infinity Growth Loop,” published through Greenbook and MRII.
I speak and teach at industry and academic events, including Insights Lighthouse during the World Economic Forum in Davos. I also mentor more than 20 emerging leaders.
Education and executive development
Work with TIEX
Tell me about your organization and the work you need help with.